Project Details
Core Matters is a private fitness company that differentiates themselves by taking a very personalized, science based wholistic approach to fitness which includes not only exercise but nutrition and R&R. Their original website appeared dated and the content was no longer organized optimally or communicated their very important differentiated brand message optimally.
The client was investing in significant marketing efforts and needed a place for prospects to land where they would be able to see the differentiated messaging and had a brand look and feel that could demonstrate the beautiful modern facility and comfortable environment.
The project involved a complete content restructuring and added new content to reflect current offerings and priorities and give a fresh new look and feel and clear calls to action.
